CNBC spotlighted the surge in male-to-male romance across books, TV, and film, from the hit series "Heated Rivalry" to "Red, White & Royal Blue," and the passionate, largely female fan base fueling it. The piece features insights from Fable's Marketing Director, Kim Allee, on why the subgenre has resonated so deeply with readers, along with reading data showing Rachel Reid's novels among the most-read titles on Everand this year.

Their reflections point to a broader shift in what readers are drawn to right now, with male-to-male love stories overtaking "romantasy" as the genre readers can't stop talking about.

Read the full article here. 

‍